Conforming

Advantages of conforming	Disadvantages of conforming
Its more predictable and recognisable.	If people do not know how to use the basic commands then they will not be able to use the system well.
It’s easier for people to learn how to use.	Applications can’t be an innovative or creative with their design as it may put people off if it doesn’t conform.
Transfer the skills from one application to the next.	There isn’t as much room for improvement on applications as they already have a set design.
Advantages of not conforming	Disadvantages of not conforming
People may find using this design more suitable for their needs.	People may have more difficulty learning new controls.
This could be an easier design for some people to use.	Mistakes are more likely to be made.
Having a unique design can mean the application has a unique selling point making it more sellable in a market.	It’s more difficult for people to locate where things are and understand how they work.